Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how challengechildpoverty.org.uk ("we," "us," or "our") collects, uses, and protects your personal information. By accessing our website, you consent to the practices described in this policy.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any information you voluntarily provide through contact forms or registrations.
- Technical Information: IP address, device type, browser type, operating system, and referring website.
- Cookies: We use cookies to track your browsing activity and preferences on our site.
- Usage Data: Pages visited, time spent on pages, links clicked, and other interaction metrics.
How We Use Information
We use the information collected for the following purposes:
- To conduct analytics and understand user behavior on our website.
- To track affiliate conversions and commissions from casino and betting site partners.
- To improve site functionality, content, and user experience.
- To send marketing communications (where you have opted in).
- To comply with legal and regulatory obligations.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Used to track visitor behavior and site performance.
- Affiliate Cookies: Used to track referrals to casino and betting site partners.
- Marketing Cookies: Used to deliver personalized advertising and marketing content.
You can opt out of non-essential cookies at any time by adjusting your browser settings or clicking the cookie consent banner on our site. Please note that disabling certain cookies may affect your browsing experience.
Third-Party Links
Our website contains links to third-party casino, betting sites, and affiliate partners. We are not responsible for the privacy practices of these external websites. We strongly encourage you to review their individual privacy policies before providing any personal information. These third-party sites operate independently, and we do not control their data collection or usage practices.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to processing of your data for marketing or profiling purposes.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Typically:
- Analytics and usage data are retained for up to 24 months.
- Affiliate tracking data are retained for up to 90 days.
- Contact information is retained until you request deletion or opt out.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a privacy concern, please contact us:
Email: privacy@challengechildpoverty.org.uk
Website: challengechildpoverty.org.uk
We will respond to data subject rights requests within 30 days in accordance with UK GDPR requirements.